Marketing & Communications
Website, email marketing, social media, newsletters, ad placement, and getting the word out to members and the community.
Are You Effectively Reaching Your Members?
If an association’s lifeblood is its members, marketing & communications is how we talk to those members, and the public at large. Each organization has its own right mix of what forms and frequency of outreach is best for them. We work with each client to determine what their right communications plan is, and how to take each client to the next level. There is no limit to what we can do together.
Email Messaging / Marketing
Email is still the primary way we communicate with external organizations. We use current email marketing technology to make sure we’re aware of open rates. We curate your lists, making sure they’re clean of bounces and current. We’ll work with you to segment your communications channels, so you can communicate directly with different audiences with messages customized to them.
We can help make your website current, attractive, logically and conveniently laid out, and covers all of the important information you’d like to distribute. For many associations this may include a members-only section, paying dues online, or an online store. We’ll also keep track of your websites usability statistics and demographics so that you know who is visiting your website, when, and for what. We all know that what members say they want is not always what is used or sold. Our website data can help you better serve your members.
Printed snail mail isn’t the right solution for everyone, but when we use it, it’s with an increased sophistication. We can couple direct mail with social media use to increase the return on investment of print campaigns.
Perhaps the easiest and most affordable way to talk to the public today is social media. We can manage your channels regardless of if you tweet, pin, post, or share with video or other messaging with regular and predictable communication. We’ll let you know what statics your social media feeds are attracting too – so we can work together to deliver messages your audience wants to see.